Eight years of experience that thinks with you, and builds.
We don't just build what you ask for. We think along, challenge ideas, and find smarter ways to make technology work for your business. From websites and automation to digital marketing, we bring over eight years of hands-on experience to every project.
How it started
From plugins and hand-pasted scripts to websites that load in a blink and marketing that steers on real data. Five moments that shaped how Forwarddd works.
2018
Websites from a theme, scripts by hand
This is how it went in 2018. A website was WordPress, a theme and a stack of plugins: one for the form, one for speed, one for security. Every plugin with its own premium version, its own license and its own updates, and after every update the question whether everything still worked. Whatever you changed, you wrote by hand in HTML and CSS. And every tracking script, from Google Analytics to the Facebook pixel, you pasted into the site’s code yourself, hoping it loaded on every page.
2020
Everyone started selling online, and advertising
Then came the e-commerce boom. Every shop wanted a webshop and every business wanted to advertise. In Google that meant long keyword lists, each keyword in several versions: broad match, “phrase match” in quotes, [exact match] in brackets and +every +word with a plus. Every week you trimmed bids and negative keywords by hand. Pixels and dashboards went up everywhere, but the measurements were full of gaps, and business owners paid for clicks without knowing which euro brought in a customer. The big companies had the technology, the teams and the data. Small businesses got a theme and a monthly report.
2021
Keywords became intent
In 2021 Google retired the broad match with plus signs. What counted more and more was the intent behind a search, not its exact wording, and bidding was increasingly done automatically, based on what a click brings in. That only works if you measure properly. And that was exactly what got harder: more and more browsers blocked third-party cookies, privacy rules got stricter and in 2023 Google switched off its old Analytics. Without solid measurement, you were steering your budget on gut feeling.
2024
The technology finally grew up
Hand-written HTML and CSS made way for React, Next.js and other modern frameworks: websites that load in a fraction of a second, on networks that span the world. No plugins to keep updated, no scripts to load by hand. Measuring moved to the server, so enquiries and sales lead back to the campaign that brought them. Tools could finally talk to each other. And yes, AI arrived, and it helps build faster and automate smarter. But AI is a tool, not the story. The story is that a business with ten people can now have the same technology as a company with a thousand.
Now
That’s why Forwarddd exists
Everything learned in those years comes together in Forwarddd. That’s what an AI marketing engineer does: build marketing the way you build software, with a plan, steps you can measure and tracking you can trust. AI does the repetitive work; what you say, to whom and why is still thinking work. One place where your website, your automations and your marketing meet, built by the person you have on the phone. No account managers, no relaying messages. A partner who thinks along with you and takes a step forward every day. Together with you.
Three things we believe in
Build for tomorrow, not for today
No themes, no pile of plugins. A fast site that's yours and can grow with you, made to be found in Google and in AI search.
Web developmentLet software do the manual work
Enquiries, invoices, follow-ups, reports: everything that repeats runs by itself. So you keep time for the work only people can do.
AutomationsGrow on real data, not on gut feeling
We measure what counts, server-side and down to the euro, and put your budget where customers come from. With an honest report every month.
Performance marketing
How we work
You talk to the maker
The person who builds your site and runs your campaigns is the person you call.
Fixed prices
You know what it costs up front. No hourly billing, never a percentage of your budget.
You own it
Once paid, your website and domain are yours. Ad accounts and data are always in your name.
No long contracts
Marketing can be cancelled monthly after three months, your website subscription after twelve.
Behind Forwarddd
“I want a business with two people to have the same technology as a company with a thousand. That's what I build every day.”
Jurgen BooiAI marketing engineer and founder
- Based in
- Rotterdam
- Markets
- NL, US and Aruba
- Chamber of Commerce
- 42211005
- VAT number
- NL005586722B10
- info@forwarddd.com
- Send a message