What we know, with the sources attached.
On websites, AI search, SEO and online marketing. Every article stands on research and official documentation, and we tell you where each claim comes from.
The future of digital business10 November 202614 min readHow to engineer attention with AI: what AI marketing really takesMeta and Google are automating the ads themselves. What they can't automate is what their AI learns from. The difference is in the input: all your data in one place, the real orders sent back to the algorithm, and a message and page worth multiplying. How to build marketing that turns attention into customers.Read the article
- The future of digital business9 min readThe future is software that adapts to your businessFor twenty years, businesses adapted to their software. That is turning around: AI puts custom software within reach, and systems that talk to each other take over the retyping. What's changing, what the research says and how to start now.
- The future of digital business9 min readWhy modern businesses need connected digital systemsMost businesses have plenty of software. The problem is the space between it: retyping, looking things up and chasing. Five examples from practice, and how to get your systems working together step by step.
- AI11 min readAI agents for business: what they can really doAI agents already take work off your hands: customer emails, invoices, stock and questions about your numbers. What really works, why so many projects stall, and how do you use AI so it saves you time and money?
- Websites9 min readA website for freelancers: what do you really need?You don't need twenty pages. You do need a site that shows in seconds what you do, where you work and how to hire you. And a few rules you can't forget.
- AI search12 min readHow to get found in ChatGPT, Perplexity and Google AI OverviewsMore and more searches end in an answer instead of ten links. Whoever gets named in that answer gets the customer. What actually works according to the research, and what is mostly hype?
- Costs11 min readWhat does a website cost in 2026?Somewhere between €500 and six figures. That answer is useless, so we did the maths for you: per type of website, including the costs after launch and what you get in return.
- Technology10 min readWordPress or custom-built? An honest comparisonWordPress runs a huge part of the web. That is its strength, and exactly its weakness. When is it the smart choice, and when do you pay for it later?
- Technology10 min readIs PHP outdated? How websites are built in 2026Most of the web runs on PHP, often on versions that no longer get security updates. Meanwhile the browser itself can do things you used to need a plugin for. A tour of the new stack.
Where the articles lead
- SEO and GEOGet found in Google, AI Overviews and ChatGPT.
- Web design RotterdamWeb design from Rotterdam: fast, custom and easy to find.
- Google Ads managementGoogle Ads you can account for, down to the euro.
- Digital marketing RotterdamSEO, Google Ads and social in one plan, from Rotterdam.
- Web app developmentWeb apps and customer portals, built around how you work.
- Custom webshopA custom webshop: fast, easy to find, no cut of your sales.