Google Ads management by a specialist.
Every euro accounted for, from click to customer. We set up your campaigns, keep them sharp and show you every month what they bring in. For a fixed fee, never a percentage of your budget.
The short answer
Outsourcing your Google Ads to Forwarddd means a fixed fee for our work, an ad budget that goes to the channels that bring in customers, and conversion tracking so you can see which click became a customer. Google Ads on its own starts at €199 a month, plus your ad budget from €100. Your ad accounts are always in your name.
- From
- €199 a month
- Ad budget
- from €100 a month
- Accounts
- In your name
- Term
- 3 months, then month to month
Where your ad budget really goes
You bid on a keyword, but Google also shows your ad for searches that look like it. The search terms report shows what people actually typed before they clicked1Google Ads Help, 2026About the search terms reportOpen the source. Turn on the negative keywords and see what happens.
| What people typed | Clicks | Cost | Enquiries |
|---|---|---|---|
| web design rotterdam | 42 | €312 | 5 |
| website cost | 31 | €198 | 3 |
| free website buildercould block: −free | 27 | €152 | 0 |
| make my own websitecould block: −own | 22 | €118 | 0 |
| wix websitecould block: −wix | 18 | €96 | 0 |
| ecommerce website design | 15 | €124 | 2 |
| web design coursecould block: −course | 9 | €53 | 0 |
| web designer jobscould block: −jobs | 6 | €31 | 0 |
Assumes the freed-up budget goes to the searches that already convert, at the same cost per enquiry. Real results vary; the principle doesn't.
How Google Ads really works
The highest bidder doesn’t always win.
Google runs an auction for every search. Your position depends not only on your bid, but also on the quality of your ad and your landing page, the minimum thresholds and the context of the search3Google Ads Help, 2026About Ad RankOpen the source. Google gives every keyword a Quality Score from 1 to 10, based on expected click-through rate, how relevant your ad is and the experience on your landing page4Google Ads Help, 2026About Quality Score for Search campaignsOpen the source.
The good part: you never pay more per click than you need to beat the ad below you5Google Ads Help, 2026Actual cost-per-click (CPC): DefinitionOpen the source. So better ads and better landing pages mean a higher position for less money. That’s the difference between a campaign that costs money and one that makes money.
36%
of the Google Ads accounts studied had an average Quality Score below 4. The average was 5 to 62WordStream, 2026Google Ads account study (WordStream Google Ads Performance Grader data)Open the source.
What we do for you
No account running on autopilot.
- Campaign setup with a clear structure, the right keywords and negative keywords from day one.
- Conversion tracking that’s accurate, server-side too. With enhanced conversions, your site sends hashed customer data along, so Google can measure leads and sales more accurately6Google Ads Help, 2026About enhanced conversionsOpen the source. And since March 2024, Consent Mode v2 has been required for visitors from the EU7Google Tag Manager Help, 2026Google Tag Manager Help article on consent mode v2 / EU user consent policy (page title not captured)Open the source. We take care of that.
- New ads every month, from 8 in Start to 30 variations in Scale, made from your own photos and videos.
- Tracking search terms and excluding whatever doesn’t bring in customers.
- Smart bidding once the data is there. Google recommends combining broad match with Smart Bidding8Google Ads Help, 2026Grow your Smart Bidding campaigns with broad matchOpen the source. That only works if your conversions are measured reliably, so we sort that out first.
- Landing pages that convert. We build websites, so we also improve the page your ad leads to.
- A report every month, plus a strategy call in Grow and Scale.
Not just Google
Customers rarely decide after one click.
According to Google, 60% of people take six or more steps before they buy something9Think with Google, 2024Connect with customers throughout their increasingly complex journeysOpen the source. They see an ad on Instagram, look you up on Google, read reviews and maybe ask ChatGPT. That’s why our packages use a mix of channels: you pay a fixed fee for our work, and your budget goes to what brings in customers.
With an ad budget under €300 a month, we focus on Google search ads only, in the Basic package. Up to €750 on Google and Meta, from €750 we add a third channel, and from €1,500 all four: Google, Meta, LinkedIn and TikTok. Each channel needs a minimum to learn what works.
Know what it brings in
A report full of clicks tells you nothing. Leads and revenue do.
We connect your ads, your website and your CRM, so you can see what each channel adds in leads and revenue. We don’t blindly count visitors who decline cookies, but with Consent Mode, Google can model more than half of those lost customer journeys on average10Google Ads Help, 2026Google Ads Help article on consent mode conversion modeling (page title not captured)Open the source.
For comparison: in LocaliQ’s US benchmark, a click on a search ad costs $5.42 on average and a lead $66.6911LocaliQ, 2026Search Advertising Benchmarks for Every Industry [2026 Data]Open the source. What it costs in your industry, you’ll see in your own numbers after the first month.
What Google Ads management costs
A fixed fee for our work. Your budget is yours.
| Package | Price | Ad budget | What’s included |
|---|---|---|---|
| Basic | €199 | €100–€300 | Google Ads only: keyword research, weekly keyword optimisation, conversion tracking and Search Console, short monthly report |
| Start | €349 | from €300 | Everything in Basic plus Meta, 8 new ads a month from your own material, in-depth monthly report |
| Grow | €499 | from €500 | Google Ads plus 1 or 2 channels, 15 variations with A/B tests, monthly strategy call |
| Scale | €799 | from €2,000 | All channels, 30 variations, A/B tests on landing pages, a call every 2 weeks |
How we get started
Growth session
We talk through your goals, your customers, your margins and what a customer is worth to you.
Initial audit and tracking
In the first month we set up tracking properly and go through your account, your site and your competitors.
Live and testing
Campaigns go live, and we test which ads, audiences and channels work.
Adjust every month
Budget moves to what works, new ads go live, and you get a report with leads and revenue.
Further reading
Frequently asked questions
At Forwarddd you pay a fixed fee for our work: €199 for Google Ads only, or €349, €499 or €799 a month for more channels. On top of that comes your ad budget, which goes straight to Google and the other channels. We never charge a percentage of your budget.
Google Ads on its own can start from €100 a month, in the Basic package: enough for a focused, local set of keywords. Google and Meta together need about €300 a month, because every channel needs a minimum to learn what works. Three channels from €750, all four from €1,500.
You do. Ad accounts and data are always in your name. If you stop working with us, you keep everything: campaigns, history and data.
A word that should stop your ad from showing, like ‘free’, ‘jobs’ or ‘course’ for a business that sells services. That way you don’t pay for clicks from people who will never become customers12Google Ads Help, 2026About negative keywordsOpen the source.
Google gives every keyword a score from 1 to 10, based on expected click-through rate, the relevance of your ad and the experience on your landing page4Google Ads Help, 2026About Quality Score for Search campaignsOpen the source. The higher the score, the better your position for the same money.
Ads show up right away, so the first leads can come in within days. Fine-tuning toward what really works takes a few weeks to a few months, depending on your budget and how many conversions come in.
Sources
- 1Google Ads Help, 2026About the search terms report
- 2WordStream, 2026Google Ads account study (WordStream Google Ads Performance Grader data)
- 3Google Ads Help, 2026About Ad Rank
- 4Google Ads Help, 2026About Quality Score for Search campaigns
- 5Google Ads Help, 2026Actual cost-per-click (CPC): Definition
- 6Google Ads Help, 2026About enhanced conversions
- 7Google Tag Manager Help, 2026Google Tag Manager Help article on consent mode v2 / EU user consent policy (page title not captured)
- 8Google Ads Help, 2026Grow your Smart Bidding campaigns with broad match
- 9Think with Google, 2024Connect with customers throughout their increasingly complex journeys
- 10Google Ads Help, 2026Google Ads Help article on consent mode conversion modeling (page title not captured)
- 11LocaliQ, 2026Search Advertising Benchmarks for Every Industry [2026 Data]
- 12Google Ads Help, 2026About negative keywords