SEO and GEO: found in Google and ChatGPT.
Your customers search on Google, in its AI Overviews and more and more often in ChatGPT. We make sure they find you, with technical work, content and mentions that pay off. Based on data, for a fixed fee.
The short answer
Forwarddd is an SEO and GEO specialist based in Rotterdam. We get your website found in Google, in Google’s AI Overviews and in AI assistants like ChatGPT and Perplexity. We do that with technical SEO, content based on keyword research, local SEO and mentions on other sites. SEO and GEO are part of every marketing package from Start, at €349 a month.
- From
- €349 a month
- Every month
- SEO and AI audit
- Visible in
- Google, AI Overviews, ChatGPT
- Term
- 3 months, then month to month
Search has changed. So has getting found.
Ten years ago, third place in Google was enough to bring in plenty of customers. Now the ads and an AI Overview come first, and more and more people ask an AI assistant instead. Click through the three situations.
AI Overview
Choose a certified installer who gives a fixed price up front and can fit the unit within a few weeks. Well-reviewed options in Rotterdam include…
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- klimaatgroep.nlAir conditioning installation Rotterdam | KlimaatGroepInstallation across South Holland. Request a quote.
- prijsgids.nlWhat does air conditioning installation cost? A price guidePrices per type of unit, with worked examples.
The links start below the ads and the overview. Being named inside the overview is the new first place.
What an SEO specialist does for you
Hiring us for SEO doesn’t mean a monthly report and nothing else.
- Technical SEO. Speed, indexing, structure and structured data. Google sets the bar at a load time under 2.5 seconds and a response to a click within 200 milliseconds2web.dev, 2020Web Vitals; Interaction to Next Paint (INP)Open the source.
- Keyword research and content. We find out what your customers search for and create a page for each topic that actually answers the question. We also use the search terms from your Google Ads, so we know which words bring in customers, not just visitors.
- GEO. Pages with the answer at the top, figures with a source and a clear author, so AI systems can cite you.
- Local SEO. A complete Google Business Profile, reviews and local pages, for when your customers are in your own area.
- Measurement. Search Console, analytics and conversions. Since August 2026, Search Console also has a separate report for Google’s AI features3Google Search Central Blog, 2026Introducing Search Generative AI performance reports in Search ConsoleOpen the source.
GEO: optimizing for AI search engines
Google has shown AI Overviews in Dutch since May 2025, and AI Mode since October 2025.
GEO stands for Generative Engine Optimization: making sure AI systems use your information and name you as a source. In the Netherlands it suddenly mattered in 2025, when Google launched AI Overviews4Google Nederland, 2025Googelen is nu nog eenvoudiger met AI-overzichten in het NederlandsOpen the source and then AI Mode5Google Nederland, 2025De AI-modus komt naar Google Zoeken in NederlandOpen the source in Dutch.
So what works? The study the term comes from, presented at the KDD conference in 2024, tested nine ways to rewrite a text6Princeton University & Georgia Tech (KDD 2024), 2023GEO: Generative Engine OptimizationOpen the source:
How much more of a text appears in AI answers after one change
Compared with the original text, in percent
- Add quotations+41%
- Add statistics+31%
- Improve fluency+28%
- Cite sources+27%
- Use technical terms+18%
- Make it easier to read+14%
- Sound authoritative+10%
- Use unique words+6%
- Keyword stuffing−8%
Lab test with 10,000 questions and a test engine that answers from the top 5 Google results. Directional, not a guarantee for Google or ChatGPT.
Quotes, statistics and cited sources work. Repeating keywords backfires. Google confirms the direction: optimizing for AI search is still SEO, and tricks like an llms.txt file or special AI code aren’t needed for Google7Google Search Central, 2026Optimizing your website for generative AI features on Google SearchOpen the source. What others write about you counts too: a brand’s own site makes up only 5 to 10% of the sources AI search uses8McKinsey & Company, 2025New front door to the internet: Winning in the age of AI searchOpen the source.
Want to know how AI answers come together and what you can do yourself? Read how to get found in ChatGPT and AI Overviews.
Local SEO: get found in your own area
For most businesses, the best customers are close by.
Google ranks local results on relevance, distance and prominence, and you can’t pay for a better position9Google Business Profile Help, 2026Tips to improve your local ranking on GoogleOpen the source. What does help: a fully completed Business Profile, up-to-date opening hours and photos, and reviews you respond to.
45%
of consumers in the US used ChatGPT or another AI to find a local business. A year earlier, it was just 6% (BrightLocal, 2026)10BrightLocal, 2026Local Consumer Review Survey 2026Open the source.
55%
of consumers in the Netherlands already use AI when shopping, and a quarter let AI compare products (Deloitte, 1,000 Dutch people, 2026)11Deloitte Nederland (The Human and the Agent: The State of Agentic Commerce in Europe), 2026Nederlanders vertrouwen AI-informatie vaker dan winkeladviesOpen the source.
Based in or around Rotterdam? Read how we approach it as a digital marketing agency in Rotterdam.
What SEO services cost
A fixed fee for our work. No billing by the hour.
From Start, SEO and GEO are part of every marketing package, together with ads on Google and Meta. That way they make each other stronger: the search terms from your ads show which words bring in customers, and we use them to improve your pages.
| Package | Price | Ad budget | Who it’s for |
|---|---|---|---|
| Start | €349 | from €300 | Your first steps with ads and SEO |
| Grow | €499 | from €500 | You already advertise and want more out of it |
| Scale | €799 | from €2,000 | Webshops and businesses that want to grow fast |
Having us build your website? Then the groundwork comes with the build: fast technology, structured data, and Search Console and analytics set up. Your SEO doesn’t start from zero.
How we approach it
Initial audit
In the first month we go through your site: technology, content, competitors and how often AI tools mention you right now.
Plan
Based on keyword research, we decide which pages need to be added and which can be better.
Build and improve
We fix technical problems, write and improve pages, and set up your Business Profile properly.
Adjust every month
A new audit, a report and improvements based on what works in Google and in your ads.
Further reading
Frequently asked questions
An SEO specialist makes sure your website gets found in search engines. That means: the technical side in order (speed, indexing, structure), pages that answer what customers search for, and mentions and links from other sites. At Forwarddd, that also includes GEO, for AI search engines.
SEO gets you a high spot in the search results. GEO makes sure AI systems like ChatGPT and Google’s AI Overviews mention and cite you. GEO builds on SEO: AI systems search the web themselves, so if you can’t be found, you won’t be cited either.
Technical improvements often show up within a few weeks. New pages and more trust from Google and AI systems usually take a few months. That’s why we work with a minimum term of three months.
Our marketing packages combine SEO with ads, because the search terms from your ads show which words bring in customers. If we build your website, the technical groundwork for SEO and GEO comes as standard.
No, and be wary of anyone who does. Nobody controls what Google or ChatGPT shows. What we do promise: a technically sound site, pages that answer questions and an honest report every month on what it brings in.
Sources
- 1Pew Research Center, 2025Google users are less likely to click on links when an AI summary appears in the results
- 2web.dev, 2020Web Vitals; Interaction to Next Paint (INP)
- 3Google Search Central Blog, 2026Introducing Search Generative AI performance reports in Search Console
- 4Google Nederland, 2025Googelen is nu nog eenvoudiger met AI-overzichten in het Nederlands
- 5Google Nederland, 2025De AI-modus komt naar Google Zoeken in Nederland
- 6Princeton University & Georgia Tech (KDD 2024), 2023GEO: Generative Engine Optimization
- 7Google Search Central, 2026Optimizing your website for generative AI features on Google Search
- 8McKinsey & Company, 2025New front door to the internet: Winning in the age of AI search
- 9Google Business Profile Help, 2026Tips to improve your local ranking on Google
- 10BrightLocal, 2026Local Consumer Review Survey 2026
- 11Deloitte Nederland (The Human and the Agent: The State of Agentic Commerce in Europe), 2026Nederlanders vertrouwen AI-informatie vaker dan winkeladvies