forwarddd signal

Our platform for running ad campaigns on Google and Meta, based on real results instead of guesses.

• Connects a business's accounts. Google Ads, Meta ad accounts, Google Search Console and Google Analytics, only with the permission of someone with access to the account. Search Console and Analytics are read only.
• Shows what ads really deliver. Spend joined with the business's own results: cost per lead, per booking and per order.
• Shows how the website does. Searches, pages, clicks and visits from Search Console and Google Analytics, next to the ads, and whether tracking works.
• AI that proposes, people who decide. Claude, an AI model, analyses the results and suggests changes. A person approves every change before it happens, unless automatic changes within set limits are switched on for a client, and every change is logged.
• Reports real results back. Paid orders and bookings are reported to Google and Meta, so they find more of the right customers. Customer details are hashed first, and only sent with consent.
• For forwarddd and the businesses we work for. Access is by invitation only.

We only use data from Google and Meta for these features. We never sell it and never use it to train AI. Exactly what we do with it is in our privacy policy.